America and Alcohol

Everyone knows Americans love their alcohol, the question is how much? This website is dedicated to exploring that question. Recent studies have found that Americans spend over $37 Billion annually on beer. This is an exorbitant amount of money.

Even more shocking is the average amount Americans spend on spirits each year. In 2017 $26.2 billion was a new high in sales for hard liquor. It's common knowledge that alcohol is a large part of American culture, but these numbers show how prevalent it is. It would not be out of line to say that alcohol consumers are a culture of their own in American demographics.

How many work events center around happy hour? Multiple TV shows promote casual drinking as just the thing to do when winding down from a stressful day at work. College students are notorious for binge drinking. Celebrities are known to have their own brand of alcohol that they promote. Teremana tequila was founded by Dwayne "The Rock" Johnson, someone who young people look up to as a cultural icon. Also, many songs across genres talk about drinking. All in all, American culture is inundated with alcohol.

A Bartenders Perspective

College Student Consumption

The issue of college students over indulging in alcohol is more prevalent in our society than anyone wants to admit. Every year news about frat parties gone wrong, or students getting MICs or MIPs is rampant. Not much is known why college students drink so much more than adults their age, except some speculation that America’s celebration of party culture may have something to do with it. Most movies show college students living it up, and drinking all the time – in excess. Binge drinking is the main issue for any campus. College students who indulge responsively are few and far between, and most drinking related deaths on campus can be attributed to binge drinking culture. Women are only supposed to consume 3-5 drinks a week according to health guidelines, but most college students consider that a pre-game and drink that amount, or more during one night of drinking. A study found on found that the average amount of drinks consumed on each occasion a college student drinks is 4.1, and most college students drink more than once a week. This is very concerning because these habits can have long-term consequences, first and foremost, an alcohol dependence or addiction. Also, alcohol is not healthy for the body and can contribute to younger people having health problems like fatty-liver disease, jaundice, and trouble sleeping to name a few. Furthermore, when students go out and party instead of studying it can affect their grades in a very negative way and make it harder for them to complete college. Drinking also is a very expensive habit. On average when going out, most people spend about $100 because they also end up wanting food at the end of the night. Also, binge drinking is the number one cause of blackouts in heavy drinkers and college students can make unwise decisions in this state. One of the biggest issues being drunk driving, or getting take advantage of. Something needs to be done to make sure that college students are fully aware of the dangers of binge drinking, and steps need to be taken to bring the exceedingly high percentage of drinking down in comparison to people who are not in college.

Bar Taps
Different Cocktails

Cocktails: endless possiblities and so many differnt flavors. Mojitos are a fan favorite, and what is Mexican food without a good Margarita? While a good amount of people love their spirits sraight, most people want mixed drinks. Rum, tequila, or vodka ... people want to get drunk and have it taste good too.

Rose Wine

Wine: the drink of the older generation, although it has picked up popularity with the younger crowd in recent years. Wine pairings, tasting and tours are still a huge industry. Some people always need a good Red with thier steak, and a smooth white with thier fish. With different aging processes that allow different notes to come through in flavor, the possibilities are endless. While not quite as popular as other forms of alcohol, wine still holds its own in the American market.

COVID-19 Impact

A chart from the linked website

COVID-19 has turned the country upside-down. With more and more people staying home, and with all but essential businesses closed, Americans do not have much to do besides drink. In a study done by looking at geotagged Twitter data, loose findings suggest that Texans are drinking the most out of all the States (the chart on this page shows this data). This is not too surprising considering how embedded alcohol is in Texan culture. From country songs to concerts to billboard advertisement for local suppliers, it is wildly known that Texans love to drink. Liquor stores have been considered still essential because alcohol withdrawal could kill alcoholics. People are now drinking while working from home, and virtual happy hours - video meetings between participants where drinking occurs - are rapidly gaining traction. Nothing is wrong with this as long as Americans do their best to drink as responsibly as possible. There is one good thing about COVID-19 impacting the United States; the amount of drunk driving accidents have decreased significantly. This is great news considering the average deaths in the United States from drunk driving accidents is more than 10,000 per year. That is a lot of people who die for no reason. Drunk driving is completely preventable especially with the prevalence of Lyft and Uber. Yes, it does hurt to spend extra money after blowing a set budget on a night out, but it is so much cheaper to just spring for the sober ride. When out drinking, some people feel invincible, but the sad truth is, humans are fragile and it is not worth hurting someone else with a reckless move. This virus has given the American people so much time to reflect on what is truly important, living life to the fullest. Another benefit of this is the fact that those who had budding issues with alcohol but were not quite aware of the path their habits were taking them down, can now possibly get help. On the other hand, those who live alone and do not have a good support network will struggle during these trying times. There is good and bad with the lifestyle change that COVID-19 has brought about to the American people, but if they keep up hope, and drink responsibly, most everything will be alright in the end.


Austin, TX